Taking the top off Jason Wu’s new fragrance is releasing the aroma of a fresh bouquet of flowers. To illuminate this experience, we created a giant factice of the fragrance bottle and filled it with the flowers specific to the fragrance and placed it atop a plinth covered in custom colored paillettes, as well as 3-d lettering and underlighting. We rounded off the display with backlit graphics.

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AuthorGeoff Howell Studio