Tom Ford’s new elixirs are displayed in front of large backlit graphics of the key ingredients in 5 distinct aromas, replicating the feel of Tom Ford boutiques. The luxurious dark wood tops and bases support the beautiful images of each fragrance.
To promote Tory Burch’s twin fragrances Bel Azur & Nuit Azur at Bloomingdale’s, we created two giant ombre painted acrylic factice. The main visual consisted of video monitors showing rippling azur waters with ‘floating’ fragrance bottles atop transparent risers, and large back-lit graphics.
Lancome’s Absolute Precious Cells promotion has made it rain giant flower petals along the b’way. To replicate the imagery in the ad campaign we made hand-sculpted flower petals in an ombred pink and gold palette cascading down to ‘petal’stals emblazoned with back-lit 3-D lettering and custom made factice of the Absolute Cell products.
Taking the top off Jason Wu’s new fragrance is releasing the aroma of a fresh bouquet of flowers. To illuminate this experience, we created a giant factice of the fragrance bottle and filled it with the flowers specific to the fragrance and placed it atop a plinth covered in custom colored paillettes, as well as 3-d lettering and underlighting. We rounded off the display with backlit graphics.
Our workshop has never been more fashionable as you can see in these photos from a high-fashion "Noah" editorial, shot by UKmaracaibo for Elegant Magazine. Shot on location at Geoff Howell Studio, the project was conceived by UK and features model Anne Windsland whose fierce looks brings our table saws and CNC machines to the 'cutting edge' of fashion!
GEOFF HOWELL STUDIO is regularly a location for lots of creative projects! Please keep us in mind if you need a space to shoot, film or perform.
Big, bold and beautiful, Bloomingdale's is blooming with a giant bouquet of hand crafted flowers representing the ingredients in the new CLEAN Reserve line of fragrances. Both Bloomingdale's and CLEAN were thrilled with the mega-result!
Viktor and Rolf have 'Flowerbombed' Bloomingdale’s once again, sharing the stage with BonBon, this time for Holiday! For our part we created the giant perfume bottle factice and risers which were created to mimic the warm glow of candles, surrounded by a pale pink holiday garland. We also created the luminous bottle silhouettes atop clear plexi tables.
For Annick Goutal's holiday window on Madision Avenue, Geoff Howell Studio created a new twist on Birch trees by applying a photo image of Birch bark to sleek "trunks". Silver-leaf was hand applied to add holiday sparkle, A delicate cascade of golden leaves completes the forest fantasy.